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Welcome to Checker Software's Re-seller Programs. |
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There are different re-seller programs and they
are all explained below. The information on this page represents our terms and conditions for
re-sellers.
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This is lengthy, but it should
leave no unanswered questions about our re-seller program. It is divided into 6
parts... 1) An overview of our re-seller program 2) An explanation of a private label version and it's benefits to you 3) A questionnaire for you to provide all the information we need to create your private label version. 4) An order form that you use to order and pay right now - by check of course. 5) How to include your own logo in your private label version. 6) Deluxe Re-Seller Package! Sell Checker PRO for any price you want and keep all but $25 for yourself Part 1 - A complete explanation of our re-seller program (part 1 of 6) [To Top of Page] ____________________________________________________ As a re-seller, you are free to copy, modify, and use anything on our web sites (see below). It will probably work on just about any other web site. Here is the complete reseller program for Checker Software... ____________________________________________________ Here are our SUGGESTED prices... Our 3.0 regular version sells for $49.95 and you must own it to re-sell it. Our 3.0 PRO version sells for $149.95 and you must own it to earn the full $74.95 commission on it - otherwise you earn the same $24.95 commission as on a regular version sale. Note that many of our resellers sell the PRO version only. Their customers do not even know the regular version exists. Both prices include 125 sheets of check paper and shipping and handling. A regular version owner may upgrade to the PRO version at any time for $100.00 ____________________________________________________ Let us digress and discuss the VALUE of our software... ____________________________________________________ The above prices are about all that can be charged for the software selling on the Internet. The reason for that is that there is no personal contact with prospects. A friend of mine owns a company called Merchant Services Group. His company has 2500 sales people out in the field making personal contact with merchants nation-wide selling credit card merchant accounts, ACH, check guarantee, check truncation, and check recovery services. He ran a very brief market study on our software during the first week of January, 1999. He contacted 5 merchants directly to sell them our software. This was personal contact, face-to-face sales; not the impersonal, indirect, read about it and take or leave it type of selling done on the Internet. This was a market test, so different prices were quoted to each merchant. All five merchants bought the software. One of them paid $500, one $400, one $300, and the other two paid $200. These five merchants were not aware that software like this existed. They did not know they could collect payments by check in this manner. When they found out, they all wanted the software; they wanted it right now and each of them was willing to pay the quoted price. The moral of this story is that perhaps as you read the rest of this document, you should be considering other types of sales and not just Internet sales. Even when doing Internet sales, you should be aware that this software is very valuable to the merchants who use it. There is a lot of money to be made. Most business people spend little or no time on the Internet and even when they do, they will never even see your Internet promotions because they are unaware of the existence of this type of software, so they are not even looking for your web site. When they are educated, they want the software and they want it now. They are willing to pay any reasonable price. They are totally unaware that others are selling this type of software for less on the Internet. Even if they were aware of the low prices on the Internet, these people will be using the software in their businesses and most of them would be turned off by the low prices. They would not trust their businesses to such "cheap" software. Face-to-face sales is the best and quite possibly the only way to reach these people and at $400-$500 per sale just 2-3 sales a week can make you a very nice income. Even those business people who never go on the Internet have thought about trying to promote their businesses using the Internet. Everyone has thought of that. Our software is absolutely the most feature rich software on the market when it comes to automating Internet commerce. Those merchants contemplating Intenet commerce (remember, that's all of them) will be turned on by that possibility even though their need for those features may be in the future. ____________________________________________________ That said, let's return to our re-seller program... ____________________________________________________ There is NO requirement to become a re-seller except that you own the software as explained above. When you make a sale, you collect the money and send us our share, THEN we issue a password and send the check paper that was included in the price you collected. You can distribute the software from your own web site. You will never issue passwords or sell check paper. Don't be too concerned about not making money on check paper sales. Most of our customers buy the minimum quantity of check paper and re-order less than once per year on the average. If you sell to a large customer who uses thousands of checks per month then we can work out a commission for you on the check paper. This is not a multi-level program. There is normally no direct benefit to you if you recruit re-sellers or if any of your customers become re-sellers. If, on the other hand, you know someone who will sell dozens or hundreds of copies per month of our software, we can work something out in the form of an ongoing override commission for you on their sales. That will be done only on a case by case basis and your earnings will be contingent on them achieving a certain sales levels within certain time periods. If you own only the regular version... When you make a sale, you collect the money and send us $25 for the regular version or $125 for the PRO version. If one of your customers upgrades to the PRO version later, you get nothing. If you own the PRO version... When you sell the regular version, you send us $25 and keep the rest. When you sell the PRO version, you send us $75 and keep the rest. When one of your customers upgrades to the PRO version later and pays you (usually $100), you send us $50 and keep the rest. If we sell an upgrade to the PRO version to one of your customers you get nothing unless you have a private version of the software - see below. Our suggested prices are built right into the software (unless you have a private label version - see below - in which case you can build in your own prices). Whether you sell at our recommended prices or not, you will pay us $25 for each regular version sale and $125 or $75 for each PRO version sale, depending on whether you own the PRO version or not. If do not have your own private label version and you try to sell for more than our recommended prices, your customers will see the suggested prices and think they have been overcharged. If you sell for less, you still owe us the amounts mentioned above, but your commission will be LESS than the amounts mentioned above. If you have a private label version and sell for more than the recommended prices, you still owe us the amounts mentioned above, but your commission will be MORE than the amounts mentioned above. Unless you own the PRO version AND a private label (see below) you will have to collect in advance for the software THEN send your customers to your (or our) web site to download the software. Don't let them get the software before you have their money, or they may order from us and we have no way of knowing they belong to you and that we owe you a commission. If you own a private label version, you may distribute the software BEFORE you get paid for it. You set the length of the trial period in days. When the set number of days has expired, your customers will be forced to pay for the software or quit using it. Then, if you have your own private label version, there will be no chance of you losing your commission on the sale. Un-installing and re-installing the software or playing with the system date will not extend the trial period. A private label version costs $50 and is available only to registered PRO version owners. If you own version 3.0 PRO, for an extra $50 we will create a private label version of the software for you. A private label version of the software is not available to regular version owners - they must upgrade first to the PRO version. We get so few bad checks for our software and check paper that we do not think it is good business to wait for checks to clear. That makes everyone wait many extra days for their password and check paper just to protect yourself against that 1 in a hundred that will give you a bad check. Our resellers usually pay us immediately and we issue the password and send the check paper right away. Then if a check turns out to be bad, we issue you a refund less $10. We keep the $10 to cover our costs for shipping and handling the check paper. The customer then ends up with free software and check paper. That is the risk we take, but it is far less than the risk that the customer will cancel their order while you are waiting for their check to clear so they can get their paper and start using the software. How to Pay US when you make a sale: When you make a sale, here is what should happen... (1) Make sure the customer knows that even though they have paid for the software they still need to register it so we will have their serial number and be able to issue their password and so that we will have an address to send the check paper. The customer must be told to put your email address on the registration screen as the email address of the person they paid for the software. When you are sure the customer understands this, you just sit tight and wait. (2) The customer will register the software. (3) We will receive the registration and will immediately send you an email asking you to confirm that you have been paid for the sale and asking you to give us a check number and authorize us to draft your account for our share of the sale ($25). (4) You will respond and if the sale is valid, you will give us a check number to use for the $25 or $75 and your ok to draft your account. (5) We will immediately issue the password and ship the paper. That's all you have to do... First, make the sale and collect your money. Second instruct your customer to register the software and identify you as their dealer. Third, wait and then respond to an email from us. Part 2 - Private Label Program for Re-Sellers (part 2 of 6) [To Top of Page] ____________________________________________________ An explanation of the private label version and it's benefits to you ____________________________________________________ The following paragraphs pertain to a PRIVATE LABEL version... ____________________________________________________ You pay us $75 on each PRO version sale. You pay us $25 on each regular version sale. You can name the software anything you want - or stay with the name Checker. Do not stay with the name Checker if you are going to change the prices of the software. Sooner or later, your customers will see Checker somewhere at a different price and that will make you or the other re-seller look bad. You can set any price you want, and our share remains constant ($25 for the regular version - $75 for the PRO and $50 for an upgrade from regular to PRO). Lower prices will cut your profits on each sale but will not affect our profits. Higher prices will give you a greater profit and still not affect ours. Your name, fax, E-Mail address, web site, etc. show up in the software so your customers do not even know that Checker or Bob Stratton exist. They can not compare prices with other re-sellers. Orders and registrations come to you. This makes it possible to distribute the software to your prospective customers on a trial basis without concern about getting credit when they purchase the software. You can even encourage your customers to give away copies of your private label version. You can not safely distribute the software on a free trial basis without owning a private label version because when your customers register and pay, we will have no way of knowing they were your customers. Telling us who you distribute to will not solve the problem, because we have no way of maintaining that information and tracking it over an undetermined period of time - plus your customers may pass the software on to people you don't even know about. If you do not want to give a trial period, there are two ways to do it... (1) set the trial period to zero days - not recommended (2) leave the trial period at our recommended number of days, but don't allow access to your download site until you have received payment. This allows your customers to give away the software, and the people they give it to will be able to try it out, but will ultimately have to register and pay for it. Your customer's password will not work when the software is installed on or copied to another machine. The online registration procedure built into our software protects us both so that there is no way your private label software can be sold and registered without BOTH of us knowing about it. Even if people download from your site BEFORE they pay, the software can not be used beyond the set trial period without registration. Re-installing the software and playing with the system date WILL NOT extend the trial period. The software MUST be registered. If you haven't already, please look over the remainder of our web site and download the software for a 15 day unrestricted free trial of the PRO version. Part 3 - Questionnaire for Private Label Re-Sellers (part 3 of 6) [To Top of Page] ____________________________________________________ A questionnaire for you to provide all the information we need to create you private label version. ____________________________________________________ Reseller instructions and questionnaire for your private label version... ____________________________________________________ Run our software and... (1) click on "Re-Sellers and Support" then click on "Permanent Advertising" and make up your own text advertising files according the instructions therein. These instructions also tell you to make up your own graphic to replace our graphic. It must be a .gif file with an image exactly 300 X 175 pixels in size or proportional thereto. (2) Provide us with your name for the software - do a search on the Internet to see if anyone else is already using that name for a related product. (3) Tell us who your customers should make their checks out to when they pay for the software (4) Tell us the length of your trial period. We recommend 7, 10, or 15 days. (5) Give a physical mailing address or PO Box, an E-Mail address, and a fax number - all for receiving orders for the software from your customers. If you do not have a permanent fax number, you should take a close look at http//www.jfax.com. For a $15 set up fee and $12.50 a month, they will give you a permanent fax number in the city of your choice. The number will be good no matter where or how often you move. They send the faxes to your E-Mail so you never have to worry about your fax being down or out of paper. They also provide the software that interfaces with your E-Mail program so you can view the faxes that come to your E-Mail. (6) Tell us if you will accept credit cards in payment for the software and which ones you accept. Most of our re-sellers do not accept credit cards for our software. (7) If you do not want to sell for our recommended prices of $49.95 for the regular version and $149.95 for the PRO, tell us your prices. You will always pay us $25 for every regular version sale and $75 for every PRO version sale no matter what your prices. If you feel strongly about selling for LESS than our recommended prices, we can re-negotiate our share AFTER your first 2 PRO version sales. Our share for the regular version can never be negotiated much below $25. (8) Give us a URL, if you have one, where your customers can download the software. If you don't have one, you will have to E-Mail the software to your customers.We're sure you are aware that there are several good free web sites on the Internet, so there is no reason we can think of not to have one. You are free to utilize and modify anything on our web sites. (9) When your private label version is finished we can email it to you, but we MUCH prefer to upload it directly to your download site as "check.exe". That makes it much easier for us in the future when we need to update your private label version. That way you'll always have the latest software. To do so, If we do not already have it, we need the necessary information and password to access your ftp site including the name of the download directory OR we need an email address capable of accepting emails with up to 2 meg files attached. AOL will not work. ________________________________________________________ Be sure to send parts 3 and 4 to bob@checker.net or print and fax them to 206-374-2364 Skip part 4 if you use our regular order form. Part 4 - Order Form for Private Label Re-Sellers (part 4 0f 6) [To Top of Page] ____________________________________________________ An order form that you use to order and pay right now (by check of course). To complete your order, either complete this form, or use our regular order form. (This form is here mainly to illustrate the use of an Email order form.) ____________________________________________________ To order INSTANTLY by check just print and complete the following form and fax it to 206-374-2364 - OR - cut and paste it into your Email program and fill it in being careful not to change or erase any of the field names. Please type your information on the same lines as the field names and leave at least one space after the colons. Send the completed form to bob@checker.net Note When you fill in and Email this form, your check will be imported and printed automatically by Checker PRO and a confirmation will be sent back to you by Email, all with no typing at all on our end. This saves us 10 minutes of typing and processing compared to using the regular version to process your check and an Email program to send your confirmation. ------------------------------------------------------------ Registration and/or order for check paper and private label version and web site - please provide information after the colons: ------------------------------------------------------------ Please give us the name of the person placing this order... First Name: Last Name: If we should ship your paper to a different name than above give it to us as if it were the name of your Company: Please tell us where to ship your check paper If you are ordering paper at this time... Address: City: State: Zip: Phone: If we need to call you, what is the Best Time: If you have one, give us your Fax: Your E-Mail address: Put an "O" by what you already own or what you are paying someone else for. If you purchased, or are purchasing, the PRO version from someone else, you would put an "O" by the first two items. Put the adjusted amount(s) by what you are now ordering and paying for... _____ enter $49.95 for Checker regular and 125 sheets of check paper. _____ enter $100.00 to upgrade from Checker regular to 3.0 PRO. (to upgrade, you must already own the regular version) _____ enter $149.95 for Checker PRO and 125 sheets of check paper. _____ enter $50 for your own private label version of our software. (see the questionnaire above) _____ enter $499.95 to be able to sell the PRO version and keep all but $25 (If you already own the regular version, deduct $49.95 and enter $450.00 If you already own the PRO version, deduct $149.95 and enter $350.00 If you already own a private label version, deduct $199.95 and enter $300.00) Now add up the amounts entered above and enter the total here as the ... Amount of Check: Name of Account Holder: Check Number: Name of Bank: Bank City and state: Fractional ABA No.: (one or two digits followed by a fraction, usually in small print on the upper right part of your check) Routing Number: (9-digits on the very bottom left of small personal size checks or on the bottom and just right of the check number on large business size checks) Account Number: Comments: ________________________________________________________ Be sure to send parts 3 and 4 to bob@checker.net or print and fax them to 206-374-2364 Skip part 4 if you use our regular order form. Part 5 - Your Logo in Your Private Label (part 5 0f 6) [To Top of Page] ____________________________________________________ An how to include your own advertising in your private label version. ____________________________________________________ If you are a re-seller of our software with your own private label version, you may submit your own logo to be displayed in place of our logo on the Main Menu screen. It must be in .gif format and should have a width to height ration of 12 wide to 7 high. (Our logo is 300 X 175 pixels.) If you change the ratio significantly, the image may be distorted when it is displayed. The logo file should be named checkp.gif. Part 6 - Deluxe Re-Seller Package - Sell Checker PRO and keep the money (part 6 0f 6) [To Top of Page] ____________________________________________________ An explanation of our Deluxe Re-Seller Package - how to sell Checker PRO for any price and keep all but $25 for yourself - OR - increase your sales by offering the PRO version at a low price! ____________________________________________________ This re-seller option requires that you own both - the PRO version ($149.95) and - a private label ($50) with a software name other than Checker and includes both of those in its price. If you already own one or both of them, you may deduct $149.95 or $199.95 from the price of this re-seller option. There is absolutely no difference between this option and the private label option other than the amount of money you get to keep. You will pay us $25 for every sale you make WHETHER ITS A REGULAR OR A PRO SALE! That $25 covers our time and cost of issuing passwords and sending the initial supply of check paper. Compared to other re-seller options, this option makes you $5 more on every regular version sale and $55 more on every PRO version sale. Or, this option allows you to increase your sales by selling the PRO version at any price you wish - even at a price as low as, or only slightly higher than the regular version. Remember, with a private label version you can sell YOUR software for any price you wish. The only constraint is that you must pay us $25 on every sale. You can give the software away free if you want to pay our $25 out of your own pocket - or you can put a sales force on the street and sell the software for $499.95 (or whatever) to loan companies, collection agencies, etc. It's up to you. This re-seller option gives you enough profit margin that you can afford to pay generous commissions to a sales force or to your own re-sellers. We recommend that you build a high price into the software then offer "specials" for any price you wish. The price for this re-seller option is only $499.95. If you own the regular version, you may deduct $49.95 and your cost will be $450. If you own the PRO version, you may deduct $149.95 and your cost will be $350. If you own a private label version, you may deduct $199.95 and your cost will be $300. You may use the order form to order. (see part 4 of 6) ________________________________________________________ |
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